Essays

A ten-point operating memo on patient trust, price clarity, and accountability in diagnostic care.

Payment processing is not a plumbing problem. It is an economy's ethos, expressed one transaction at a time. A manifesto for transparent, inclusive payment rails.

The physics underneath the AI buildout — and why the largest act of memory-making in human history is happening right now.

Quest Diagnostics runs 600M tests a year and has a 1.7-star Trustpilot rating. Here is why your blood results are lying to you.

On the day Eli Lilly spent $2.8 billion upfront ($3.8 billion total if regulatory milestones are met) validating psychedelic medicine, a woman named Tina…

The American Heart Association just gave America a second coffee. The industry is celebrating. Your bones are not.

The most expensive, most tolerated, most quietly insane tax on human productivity in the modern enterprise isn't a vendor problem.

This isn't just a linear guide — it's a woven map of stories, systems, checklists, and soul reckonings.

Ardnamurchan AD/ is a $70.99 Highland single malt that quietly outperforms $300 luxury icons on every line of the supply chain — and a dare to Paul…

975,900 views in three days. 626,000 on a single painting. Meta made $11,500 from her work. Clarisse Abelarde made $0.

100 out of 40,000 undergraduates showed up to learn about the technology automating their future careers. 0.25%.

A converted bus. A certified wildlife habitat. A thesis that coherence at the cellular level creates coherence in society.

While Los Angeles optimizes itself into a content factory, Akbar Cuisine on Washington Boulevard keeps doing the thing modern dining forgot: restore…

Tony Greenberg — creator of the first SLA for colocation, co-architect of the 95/5 billing model, and negotiator of $10 billion in IT transactions —…

A Tony Greenberg investigation into how the Transportation Corridor Agencies spend $21 to collect a $2.30 toll violation, have extracted $28 billion from…

A confrontational manifesto documenting how Citibank and American Express weaponize phone-based customer service against their own customers.

A description of the most aligned partner ecosystem Tony has ever assembled — vetted personally, built for regenerative impact, and open to the right…

Five questions designed not as intellectual challenge but as a container for fifty years of observation.

We investigated the $65 million peptide fraud industry — counterfeit vials, contaminated compounds, and fake certificates of analysis.

Paul Scott saved the EV1, co-founded Plug In America, met with Obama, and haunts Santa Monica converting strangers to electric.

A $22 burger at The Butcher's Daughter comes with Gruyère for free. Want vegan cheese? That'll be three bucks.

From MSG-laden Chinese restaurants to KFC's plant-based-but-fried-with-chicken debacle, the food industry has turned transparency into a punchline.

Applied neuroscience meets ancient wisdom. The challenge is not finding a partner — the challenge is becoming someone whose nervous system signals safety,…

A neuroscience-grounded exploration of why we reach for substances—stimulants, depressants, dissociatives, psychedelics—and what the hunger beneath each…

Three people walk into three different rooms seeking relief. What they find instead is a mirror.

Freud saw addiction as pleasure gone wrong. Jung saw it as spiritual thirst misdirected. Both were partially right — and fundamentally incomplete.

From Gabor Maté's trauma lens to Anna Lembke's dopamine economics to Robin Carhart-Harris's entropic brain — six thinkers redrawing the map of chemical…

Stimulants promise significance. Depressants promise safety. Both are telling you something true about what you need — and both are lying about where to…

Dissociatives offer exit from unbearable reality. Psychedelics offer entrance to expanded consciousness.

Before you reach for the substance, pause. Not to judge, but to listen. A practical framework for reading the message your craving is trying to deliver.

The Sanskrit word dharma means 'that which upholds.' What if the energy you've been spending on substances is actually the fuel for your life's work?

The real cost of not listening to the molecule's message — measured in dollars, relationships, and years.

A true account of sitting with plant medicine in ceremonial context — what happened, what it revealed, and why the container matters as much as the…

The researchers, clinicians, and practitioners who are building the bridge between ancient wisdom and modern neuroscience.

Every substance you ever reached for was a doorknob. The question was never whether to open the door — it was whether you'd walk through it.

In this article, Tony Greenberg shares his favorite productivity apps of 2024 that have significantly improved his workflow.

The author shares his experience of testing his blood for microplastics and PFAS, concluding that PFAS testing is currently more clinically significant…

A loyal vegan customer details their frustrating experience with Rebel Vegan Cheese's misleading promotions, poor customer service, and difficult checkout…

The author, a long-time loyal customer of Luz Lounge, recounts a negative experience where he was refused service for attempting to use a Groupon.

The author recounts his personal experience with DMN8, a gym in Santa Monica, which he accuses of deceptive billing practices.

The author recounts his personal story of being trapped in a subscription by DMN8, a gym in Santa Monica, which he labels a "wellness-themed billing…

The article critiques the decline of modern communication etiquette, particularly the lack of accountability in personal messaging.

The author recounts their dining experience at Kusaki, a vegan restaurant in Santa Monica, praising its innovative and artistic approach to plant-based…

This episode of The Scale Up Show features Tony Greenberg, CEO of Ramprate, who shares his insights on innovative thinking in business.

The article describes a personal journey with a special pendant, the "Elixir of Life Device". The author recounts a powerful spiritual experience with the…

The author recounts a disappointing customer service experience with Lodge Bread, where the quality of the food was overshadowed by poor service and…

The author describes his deep spiritual and professional connection to India, a country he has never visited, through his entrepreneurial ventures and…

RampRate, a company founded by Tony Greenberg and Alex Veytsel, leverages its data-driven expertise and extensive network to advise and invest in…

This blog post discusses how gratitude has evolved from a sentiment to a force for systemic change, exemplified by the launch of ImpactSoul, a platform…

TonyG returns to the tech world with a new venture, Redivider, that redefines 'Energy as Impact' by building sustainable and high-performance computing…

This article discusses the degradation of professional phone call quality due to modern technology and habits, and offers solutions for clearer…

The author introduces ImpactSoul, a platform for investing in and advising mission-driven ventures that use breakthrough technologies to solve real-world…

Tony Greenberg and Wulf Kaal are heading to the World Economic Forum in Davos to support DevXDao, Casper, and introduce their new community-building…

The author, a four-year customer of Forward Health, argues that the company, despite its billion-dollar valuation and high-tech branding, provides a…

The article argues that the burgeoning psychedelics industry must adopt ethical practices, including reciprocity with Indigenous cultures who pioneered…

This blog post provides links to a video and a PowerPoint presentation by Tony Greenberg on the topic of outsourcing.

The article expresses the author's frustration with COVID-19 deniers and anti-vaxxers, arguing that their disbelief in science is prolonging the pandemic.

The author expresses a personal enjoyment for tipping as a way to show genuine appreciation for good service, contrasting this with the increasingly…

This article outlines a philosophy and practical checklist for making meaningful business introductions.

The article '6 Act Of Speech: Speaking As a Tool' explains that language is not just for describing the world, but also for actively shaping it.

This article is a rebuttal to Marc Andreessen's call to action to "build big," arguing that his position is hypocritical given his firm's investment in…

The article explores the complex emotions of shame and indignation surrounding the COVID-19 pandemic, drawing parallels to the AIDS crisis.

The article "Mastering BD: The Art of the No That Opens the Real Door" argues that the most powerful move in business development is not a perfect pitch,…

This article explores the surprising parallels between Decentralized Autonomous Organizations (DAOs) and the ancient Chinese philosophy of Daoism…

The blog post explores the tension between established businesses and blockchain purists, questioning whether the technology will be integrated into…

This post explores the ideal applications for blockchain technology, dividing them into categories of practicality, risk, and high-potential 'moonshots'.

This article provides a historical perspective on blockchain technology by comparing it to the P2P movement of the early 2000s, highlighting the…

The blockchain decentralization revolution may not be the first, but it is well-funded, and led by people that think big, so what can go wrong?

This post explores the ethical implications of price discrimination in the IT sector, questioning the fairness of charging captive customers significantly…

In the low-latency world of high-frequency trading, some will lose, no matter how smart their systems and people.

This blog post explores the evolving definition of trust in the digital age, highlighting the need for a more nuanced understanding and system for…

This article explores the conflict between making environmentally ethical choices and economically sensible ones, arguing that individual actions,…

This blog post argues that hiring individuals who have led rebellions can be a positive attribute, as it demonstrates true leadership qualities like…

This article explains why fast-growing companies are prone to failure by neglecting fundamental problems and advocates for seeking external expertise to…

This blog post discusses why IT, finance, and sourcing managers are hesitant to admit they have a problem and how bringing in outside experts can help…

This blog post discusses the common issue of IT professionals insisting everything is fine to evade examination, despite existing issues, and advocates…

This article provides guidance for CIOs on how to negotiate more effectively with IT vendors, emphasizing the importance of understanding vendor pain…

This post argues that high valuations of tech companies often don't reflect their true value, urging investors to prioritize transparency and social…

This article explores the common missteps sales teams make by not understanding the organizational pressures and motivations of buyers, and offers advice…

This blog post explores the complex relationship between buyers and sellers, emphasizing the importance of understanding each other's motivations to…

This post discusses the concept of a "human operating system" for technology, advocating for systems that are more adaptable to human needs and foster…

This article discusses the evolving role of the CIO and the importance of maximizing the return on investment (ROI) in IT by focusing on strategic…

The article proposes viewing romantic relationships through a business-oriented lens, where both partners contribute and derive mutual value.

This article critiques outdated relationship advice and offers a modern perspective on connection, compatibility, and personal growth in the 21st century.

The author argues that true gratitude is expressed through actions rather than words, and that the modern emphasis on feeling grateful has become a…

This post provides a list of ten key questions to ask before and after any project to improve communication, workflow, and expectations, and ultimately…

This post argues that high heels, despite their association with powerful femininity, are a form of self-imposed limitation that can cause long-term…

The blog post discusses the importance of sincere apologies and how to make them meaningful by understanding the other person's perspective and promising…

This blog post discusses the importance of clear communication and how using unnecessary words can be costly for individuals and companies.

This blog post describes a dining experience at Origen Restaurant in Oaxaca, detailing the chef's story, the dishes, and a subsequent cooking class.

This post explores the difference between real-world influence (clout) and the online metric (Klout), arguing that true influence is granted by others and…

The author reflects on a transformative weekend at the exclusive Summit Series, a gathering of influential figures that he describes as a unique blend of…

The author recounts his experience of purchasing and owning his first electric car, a Nissan Leaf, detailing the pros and cons of being an early adopter.

This article argues that Amazon is the best-positioned company to acquire Hulu due to its ability to monetize content, its marketing prowess, and its…

This post discusses the potential sale of Hulu and Hollywood's history of sabotaging its own online video ventures, questioning if this time will be any…

This article profiles the typical public cloud buyer, highlighting their risk tolerance and price sensitivity, and compares public cloud adoption to…

This post explores the critical decisions involved in cloud migration, from choosing between public and private clouds to assessing application readiness…

The author shares his skepticism about the current startup funding landscape in a talk for the Founders Institute, dubbing it the 'anti-millennial funding…

The author and a colleague make ten cynical predictions about the trajectory of information technology and media in 2011, touching on topics like the…

The author reviews his predictions for the IT and media industries in 2011, evaluating their accuracy and discussing the outcomes.

The author recounts his personal journey of overcoming health issues and finding a new lease on life by adopting a vegan, macrobiotic diet after being…

The blog post discusses how the rise of streaming is making traditional media storage and distribution technologies obsolete, forcing companies to adapt…

The author recounts his experiences in the IT services industry, highlighting the inefficiencies and misaligned incentives that led him to create…

This article argues that the 100-point wine rating system is flawed and subjective, and that the only wine critic that matters is your own tongue.

This article is the first in a series exploring the connections between environmentalism and personal lifestyle choices, questioning the real-world impact…

The article discusses the complexities of making environmentally friendly choices, using the example of paper plates versus dishwashers to illustrate how…

This blog post argues that the US IT services industry is showing signs of following the same downward trajectory as the US auto industry, pointing to…

This post argues that large corporations often acquire innovative startups only to stifle their entrepreneurial spirit and ultimately destroy their value,…

This blog post is a tribute to the author's friend, Gregory Markel, who exemplifies a selfless and value-driven approach to business and life.

This post is a transcript of a presentation at the H+ Summit at Harvard, discussing the potential for exploitative business models to "boil the human" by…

The author recounts a frustrating experience with a generic wine club, leading to a reflection on the need for more specialized clubs that cater to…

The Google/Verizon net neutrality plan is a proposed compromise that is unlikely to succeed due to widespread mistrust and fundamental disagreements…

The author discusses the importance of trust in a world of misinformation and proposes the rise of citizen-scientists as a solution to verify claims and…

The post discusses the challenges of building a reliable services market for transhumanist technologies, where the stakes are incredibly high and current…

The blog post presents a journalist's perspective that truth and bias are often mutually exclusive, using examples like Walter Cronkite, The Economist,…

This blog post uses an allegory of a king and a jester to illustrate the dangers of creating a poorly thought-out Request for Proposal (RFP) and how it…

This blog post argues that individuals should trust their own palates when it comes to wine and spirits, as expert opinions are often subjective and…

This blog post discusses the importance of trust in customer service, using personal anecdotes and examples to illustrate how good service builds customer…

This blog post emphasizes the critical role of customer service in achieving business success, contrasting the customer-centric approaches of companies…

The author expresses concern that the American IT industry may be on a similar path of decline as the auto industry due to misplaced trust and prevalent…

The author advocates for a simpler life by embracing multi-purpose products like Dr. Bronner's soap and pressure cookers over an accumulation of…

The 16 apps and tools that run my entire life in 2026 — from AI assistants to focus timers to the one app that changed everything about how I work.

A pharmacological reference companion to the open letter on Tina Sodhi's death. Covers MDMA, ketamine, and DMT compound interactions, the hyperthermia…