The Google/Verizon Walled Garden Plan: No Substantive Impact on Net Neutrality

The Google/Verizon Walled Garden Plan

By Alex Veytsel and Tony Greenberg

· · ·In the hubbub over the Google and Verizon new net neutrality plan, a couple of things stand out:· · ·

1. There is no actual deal, just a proposed compromise that no one actually likes
2. Everyone seems to be confused about the new, private Internet

While more viable than its critics suppose, this solution will implode in a wave of mistrust. Even if implemented, there is no equilibrium state possible between the public and private Internet. That’s because the new private Internet is not new – it’s what used to be called a walled garden.

When there is a free and open alternative (think AOL versus a typical modern ISP), the garden eventually withers as every able-minded user scrambles over the wall. When there is no alternative (think iPhone’s app store), it’s a monopolistic cash cow. Either way, sustained equilibrium between the two is rarely achieved. Each side is likely counting on the loss of that balance betting on their own models of the wall between private and public. And that gets us back to the wave of mistrust that will sink this ship before it leaves harbor.

Take a read at our legendary paper from 2006, for-telling the future http://bit.ly/bGPBf3 or for a legal perspective, read Terra Nova: “Every Time You Vote against Net Neutrality, Your ISP Kills a Night Elf”  http://bit.ly/cisB0S

The Upside

As artificial as a public/private system is, it’s actually one of the better ways of settling a claim of fact. In this case, whether users are better off in a friendly/fascist dictatorship of the ISP or the wild anarchy of the real internet. The proposal simply puts each party’s money where its marketing claims are. Google, Facebook, Microsoft, etc. will build content and apps for the public Internet. The ISPs will take a pound of flesh from some has-been provider struggling to make it in a free market, prop up a startup or get into the content business directly, ignoring the lessons of AOL Time Warner. Then the two will step into the ring.

“In the blue corner, weighing in at three billion users, we have independent content providers.

“In the red corner, weighing their brass knuckles, your friendly neighborhood ISPs”

Downside: Competition as Real as the WWF

Unfortunately, this match is likely to be viewed by the public as more akin to wrestling than a more noble form of pugilism. Specifically, net neutrality advocates suspect (and not without cause) that the match will be rigged to split championship belts among the participants based on pre-decided backroom deals. Google will be bought off with no competition on search, or something cheaper like peering or local edge caching. And 3D TV or some new market will be left to wither in customer value under the tender auspices of a private walled garden.

Most notable in this is the inclusion of wireless networks as explicitly open to traffic shaping of all kinds. Unlike wired networks, which are strongly monopolistic due to the limited amount of access paths for the last mile, wireless networks are much more open to competition. This makes the resolution a bittersweet one. On the one hand, wireless networks are the last resort of customers whose local ISPs have crossed the bounds of decency and good conduct, and a market dominated by non-neutral providers would close that escape hatch. On the other hand, the whole reason for net neutrality as a legal principle was the lack of true competition in the last mile. Since wireless networks are less constrained in terms of reach, a major metro area is likely to get several options, at least one of which is neutral. Rural and suburban areas, on the other hand, may be in for a rougher ride.

The History of Walled Garden

One of the big mysteries to most of the observers is what exactly the “private Internet” or “fast lane” actually is. The best vendor neutral term for it is walled garden where the access provider selects a pre-approved, limited, and revenue-generating set of content and applications to push to its users. But the lack of clarity and solid examples is at the heart of the compromise. The way that each side looks at it betrays their expectations of how a free competition would play out:

Verizon and other ISPs look at it as some equivalent of the iPhone App Store, generating revenue, giving control over content, and creating a differentiable brand experience that locks people in through third-party efforts. Google and other content providers look at it as some revival of AOL’s keyword system, which served an ever-shrinking fringe of people who were unsuccessful in cancelling their subscription.

In our core business of sourcing IT services, these types of compromises where lack of clarity substitutes for true agreement are perhaps the most dangerous thing in a contract. What both parties usually find is that in working together, there are concrete gaps between the gross uptime that a business user wants and the net uptime that a service provider is willing to be responsible for. Similarly, there are differences between the locked-down App Store version of a walled garden and the leaky AOL version that might sink an actual implementation of the private internet as a collaborative venture.

A DOA Proposal

Both Google and Verizon are manned by pretty bright folks with big visions. The Google story doesn’t need any more dithyrambs, but Verizon certainly deserves some credit for its fiber to the home initiatives and solid mobile infrastructure. But for something that was created by a couple of the more innovative organizations in their respective fields, the compromise came out a bit tone deaf to the needs and prejudices of all the relevant constituencies:

The FCC, still smarting from the rejection of its authority to govern Net Neutrality didn’t appreciate being locked out of an informal role as a broker in closed-door talks, which it then completely closed the door on. Other ISPs and content providers that were working with the FCC see Google and Verizon as undermining closed-door talks even as they participated in them, not to mention looking at the private agreement as a publicity stunt Net Neutrality advocates, spurred on by WSJ and NYT stories, already had their pitchforks and torches ready as soon as they heard about the talks. Any outcome short of, “Google used these talks as a Trojan horse to throw pies at Verizon executives,” would have resulted in the same tarring and feathering for consorting with the enemy and betrayal of the cause.

The proposal wasn’t chewed up clearly enough for the mass media, which turned to the easy-to-write reaction stories instead.

Much Ado about Nothing

The most important outcome of the talks was actually the non-existence of an agreement. Namely that Verizon and Google don’t have a backroom deal to implement their own private net neutrality vision. Without leading by example, this agreement will sink or swim by its public appeal. And since everyone seems to hate it, swimming would likely require quite a miracle. Most likely, it will quietly sink into oblivion three months from now. Perhaps its most salutary effect is going to be highlighting how far apart the sides are and the need for a strong independent arbitrator. And that might still be the FCC despite its shaky legal authority and hissy fit over the separate agreement.

Please Join in this Discussion

Post your comments, tweet this article, put it on your Facebook page. Let’s keep the dialogue going.

The Wall and The Wild: A Ghost Story from the Future of the Internet

We are living through the silent re-mapping of our world. The lines being drawn are not on any physical map, but in the invisible architecture of our digital lives. The debate we called “Net Neutrality” was never about network packets or technical protocols; it was, and is, a battle for the soul of our shared reality, a struggle over the very nature of the territory where we now work, love, and dream.

I remember the sound of the early frontier, the shriek and hiss of a 14.4k modem dialing in, a sound like a mechanical ghost struggling to be born. That was the sound of a door opening into a wild, unpaved territory. Now, the dominant sensation is the cool, frictionless glass of the phone in your palm, a surface so smooth it feels like a portal to another dimension. It is beautiful, and it is seamless. But it is also the polished stone of a wall. In the data centers, the true heart of the public internet still beats—a low, constant, vibrational hum from racks of servers, a physical warmth generated by the processing of our collective consciousness. That is the wild, and it is being systematically enclosed.

The proposed “compromise” between Google and Verizon in 2010 was a pivotal moment in this enclosure. It was a masterclass in structural gaslighting. By creating a distinction between the “public Internet” and a new, “private” fast lane, they were attempting to codify a two-tiered system. This was never about a new invention; it was the resurrection of an old ghost: the “walled garden.” The economics are brutally simple. For the ISP, the owner of the physical “last mile” of cable to your home, the internet is not a medium for connection but a pipe for monetizable content. Their incentive is to become a gatekeeper, to charge tolls, and to favor their own services. For the giants of the content world, the incentive is to secure preferential treatment, to ensure their data flows faster than a potential competitor’s. The so-called compromise was a backroom deal to divide the spoils, a rigged match where the audience—all of us—was meant to believe we were watching a fair fight.

I confess, I was a true believer in the power of the open web. I came up in that dial-up age, a true citizen of the wild anarchy of the real internet. I thought its sheer, chaotic vitality was invincible, that the best ideas and services would naturally win. I failed to fully grasp the physics of power and capital. I didn't see that you could build the most beautiful public park in the world, but it means nothing if someone else owns all the roads leading to it and decides to charge a toll, or worse, removes your park from the map entirely. I was in love with the garden, and I didn't pay enough attention to the wall being built around it.

The most dangerous walls are not the ones we can see. They are the ones built from legal jargon and technical specifications, the ones that feel like an upgrade but function like a cage. The fight for a neutral, open internet is not a niche political issue; it is the defining struggle of our time. It is the fight for a level playing field, for the right to connect, and for the freedom to build a future that is not owned and operated by a handful of gatekeepers. We must choose whether we want to be users or citizens of the digital world.

Freedom is not a feature; it is the foundation.