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Eco Vegan Realities Series- Ethical, Economic Decisions

Eco Vegan Realities Series- Ethical, Economic Decisions

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The ReckoningImpact & Purpose2 min read

Validity: 60 — Historical Context

The Ethics of EconomicsPart 2 of 4

By Tony "WhyNot" Greenberg

This article is the first in a series exploring the connections between environmentalism and personal lifestyle choices, questioning the real-world impact…

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Before You Read

Before you read 'Eco Vegan Realities Series- Ethical, Economic Decisions': What's worth more broken than whole, and creates more value when you stop trying to capture it?

Reveal

Impact. When you stop optimizing for return and start optimizing for regeneration, the returns follow.

Hint

Wall Street hasn't figured this out yet.

This is the first in a series of articles on connections between the environment and our personal life choices. As a twenty- five-year macrobiotic, my mind and heart are fused in belief. I will examine eco-lifestyles, the green washing phenom, the paper plate or dishwater dilemma, and the new evolution of triple bottom line for corporations. As the words “green / socially responsible / vegetarian” disappear and become redundant to “life”, change will have charted the right course.

Eco/Health/Animal rights are just a few of the dialects and lifestyles people choose. You never know when you are sitting next to “one of those” crazy left wing, sign carrying hippie beatniks of lore. NOT. That crazy may just become you. Or President Clinton is his recent disclosure on repairing his health. My clients make most of their decisions on cost of power, why shouldn’t I.

Specifically the following questions provoked me;

For the lifespan of 70 years, which has a smaller footprint: Prudent use of paper plates, paper towels, etc vs. cloth towels, dishwasher, etc. Best practices? What are the key variables?

As measurement drives change, how do you measure individual ethical/social responsibility vs. economic ROI, which most green actions/habits don’t move the needle? I will ask John Robbins. Comments?

We are all familiar with the quote: Nothing will benefit human health and increase chances for survival of life on Earth as much as the evolution to a vegetarian diet. ~Albert Einstein, yet where is the chart to prove it out. – Yes I believe it.

In a Ray Kurzweil-ian glimpse into anti aging, when does eco-foot print and ROI on habits, be it diet, exercise, or DNA genome drive actual change?

How do we measure the lifeline of a product such as a plastic plate or glass wine bottle, what are the “ waste efficiencies” that have economic ROI short term and long term?

Is it true that a Hummer has a smaller eco footprint than a Prius?

Is it true that turning a light blub on and off takes more energy than leaving it on all day?

The Lesson

The true cost of our daily choices is not reflected in the price tag. Lasting value requires us to look beyond the seduction of convenience and account for the hidden environmental and social ledgers.

Next Steps

  • Conduct a 'disposability audit' for a week: Notice every time you reach for a single-use item and ask what system made that the easiest choice.
  • Trace the lifecycle of one object in your home: Go beyond the recycling bin. Where did its materials come from, and where will they truly end up?
  • Initiate a conversation about 'true cost': With a friend or colleague, discuss an area where convenience obscures a more significant long-term price.

Since this was written

Consumers willing to pay 9.7% sustainability premium

PwC · 2024

This news validates the post's thesis that there is a growing consumer awareness of the importance of sustainable and ethical purchasing decisions, even at a higher cost.

  • #sustainable living
  • #ethical consumerism
  • #corporate social responsibility
  • #triple bottom line
  • #environmental impact
  • #greenwashing
  • #eco-friendly lifestyle
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A Riddle To Carry With You

I wear a green halo, a label of grace, But my journey is long, leaving a hidden trace. What am I, if not the simple good I seem?

Go Deeper
  • 'Cradle to Cradle: Remaking the Way We Make Things' by William McDonough & Michael Braungart
  • 'Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist' by Kate Raworth
  • 'This Changes Everything: Capitalism vs. The Climate' by Naomi Klein
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The Ethics of Economics — Part 2 of 4

From the triple bottom line to the tug-of-war between ethics and economics — four essays on whether capitalism can serve consciousness.

  1. 1.The Tug of War – Ethical vs. Economic Decisions
  2. 2.Eco Vegan Realities Series- Ethical, Economic Decisions You are here
  3. 3.Return on Investment - Are You Going Green?
  4. 4.Triple Bottom Line of Soul? > Trust + Empathy = Business + Friendship
Next Return on Investment - Are You Going Green?

Originally published at tonygreenberg.com

Why this matters now

We are living through the largest transfer of wealth, power, and attention in human history. Every essay on this site is a dispatch from the front lines of that fight — naming what's extractive, building what replaces it. If this one landed, it's because the question it raises hasn't been answered yet — and probably won't be by the people currently in charge of answering it.

Tony Greenberg
Tony "WhyNot" Greenberg

Systems thinker. Impact builder. Corporate accountability crusader.

Tony Greenberg is the CEO of RampRate and founder of ImpactSoul. About Tony

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