Essays by Tony Greenberg

119 essays on enterprise technology, AI infrastructure, psychedelic medicine, impact investing, conscious capitalism, and the systems that shape how we live and work.

Psychedelic Medicine (3)

Systems & Innovation (21)

A Historical Perspective on Blockchain

March 22, 2018 · 6,322 reads

This article provides a historical perspective on blockchain technology by comparing it to the P2P movement of the early 2000s, highlighting the…

The 2011 Cynic Measures His Predictions

January 5, 2011 · 3,430 reads

The author reviews his predictions for the IT and media industries in 2011, evaluating their accuracy and discussing the outcomes.

DAO: The Way Of Dao

September 21, 2018 · 3,404 reads

This article explores the surprising parallels between Decentralized Autonomous Organizations (DAOs) and the ancient Chinese philosophy of Daoism…

A Cynic Predicts IT and Media in 2011

January 5, 2011 · 2,076 reads

The author and a colleague make ten cynical predictions about the trajectory of information technology and media in 2011, touching on topics like the…

Key Cloud Migration Decisions

August 24, 2011 · 1,466 reads

This post explores the critical decisions involved in cloud migration, from choosing between public and private clouds to assessing application readiness…

You Are the Moat

May 23, 2026

100 out of 40,000 undergraduates showed up to learn about the technology automating their future careers. 0.25%.

Business & Capital (25)

Customer Service: The Key to Business Success

June 14, 2010 · 14,792 reads

This blog post emphasizes the critical role of customer service in achieving business success, contrasting the customer-centric approaches of companies…

Why Good Service Is All About Trust

June 14, 2010 · 9,740 reads

This blog post discusses the importance of trust in customer service, using personal anecdotes and examples to illustrate how good service builds customer…

Profiling the Public Cloud Buyer

August 25, 2011 · 5,326 reads

This article profiles the typical public cloud buyer, highlighting their risk tolerance and price sensitivity, and compares public cloud adoption to…

The CIO's guide to smarter vendor negotiation

July 17, 2016 · 4,218 reads

This article provides guidance for CIOs on how to negotiate more effectively with IT vendors, emphasizing the importance of understanding vendor pain…

So now that we admit we have a problem Part 2

August 16, 2016 · 3,684 reads

This blog post discusses why IT, finance, and sourcing managers are hesitant to admit they have a problem and how bringing in outside experts can help…

The Buyers & Sellers Honesty Dance 2

December 13, 2015 · 1,572 reads

This article explores the common missteps sales teams make by not understanding the organizational pressures and motivations of buyers, and offers advice…

The Buyers and Sellers Honesty Dance 1

December 13, 2015 · 1,550 reads

This blog post explores the complex relationship between buyers and sellers, emphasizing the importance of understanding each other's motivations to…

When Valuations Don’t Mean Valuable

June 16, 2016 · 1,042 reads

This post argues that high valuations of tech companies often don't reflect their true value, urging investors to prioritize transparency and social…

The Crusades (14)

Forward Health is a sideway step at best

February 2, 2022 · 3,126 reads

The author, a four-year customer of Forward Health, argues that the company, despite its billion-dollar valuation and high-tech branding, provides a…

Impact & Purpose (8)

Return on Investment - Are You Going Green?

October 25, 2010 · 15,698 reads

The article discusses the complexities of making environmentally friendly choices, using the example of paper plates versus dishwashers to illustrate how…

Would You Hire Someone Who Led a Rebellion?

March 9, 2017 · 4,866 reads

This blog post argues that hiring individuals who have led rebellions can be a positive attribute, as it demonstrates true leadership qualities like…

Energy as Impact

February 20, 2023 · 3,422 reads

TonyG returns to the tech world with a new venture, Redivider, that redefines 'Energy as Impact' by building sustainable and high-performance computing…

POWERING PURPOSE-DRIVEN INNOVATION

February 20, 2023 · 1,296 reads

RampRate, a company founded by Tony Greenberg and Alex Veytsel, leverages its data-driven expertise and extensive network to advise and invest in…

Culture & Communication (20)

Trust Us? Are You Really My Friend?

October 16, 2017 · 16,468 reads

This blog post explores the evolving definition of trust in the digital age, highlighting the need for a more nuanced understanding and system for…

Human Operating System

December 13, 2015 · 4,348 reads

This post discusses the concept of a "human operating system" for technology, advocating for systems that are more adaptable to human needs and foster…

Truth And Bias Are Mutually Exclusive?

August 12, 2010 · 3,334 reads

The blog post presents a journalist's perspective that truth and bias are often mutually exclusive, using examples like Walter Cronkite, The Economist,…

Covid Deniers Need to Take a Breath

October 1, 2021 · 2,816 reads

The article expresses the author's frustration with COVID-19 deniers and anti-vaxxers, arguing that their disbelief in science is prolonging the pandemic.

MARC ANDREESSEN REBUTTAL 2020

May 4, 2020 · 2,268 reads

This article is a rebuttal to Marc Andreessen's call to action to "build big," arguing that his position is hypocritical given his firm's investment in…

6 Act Of Speech: Speaking As a Tool

November 1, 2020 · 1,184 reads

The article '6 Act Of Speech: Speaking As a Tool' explains that language is not just for describing the world, but also for actively shaping it.

Living Well (27)

India: My Virtual Soul & Home

July 30, 2026 · 4,990 reads

The author describes his deep spiritual and professional connection to India, a country he has never visited, through his entrepreneurial ventures and…

Burning Man meets Davos? The Summit Series

March 25, 2012 · 3,686 reads

The author reflects on a transformative weekend at the exclusive Summit Series, a gathering of influential figures that he describes as a unique blend of…

Elixir of Life Device and Journey

November 2, 2023 · 3,058 reads

The article describes a personal journey with a special pendant, the "Elixir of Life Device". The author recounts a powerful spiritual experience with the…

Surfing the WWC (The Worldwide Wine Club)

August 22, 2010 · 2,952 reads

The author recounts a frustrating experience with a generic wine club, leading to a reflection on the need for more specialized clubs that cater to…

The Molecule as Mirror, Part 9: A Ceremony Story

February 15, 2026 · 480 reads

A true account of sitting with plant medicine in ceremonial context — what happened, what it revealed, and why the container matters as much as the compound.

The Molecule as Mirror, Part 2: The Old Maps

February 15, 2026 · 470 reads

Freud saw addiction as pleasure gone wrong. Jung saw it as spiritual thirst misdirected. Both were partially right — and fundamentally incomplete.

The Molecule as Mirror, Part 11: The Doorway

February 15, 2026 · 450 reads

Every substance you ever reached for was a doorknob. The question was never whether to open the door — it was whether you'd walk through it.

Conscious Capital (1)