Essays by Tony Greenberg
119 essays on enterprise technology, AI infrastructure, psychedelic medicine, impact investing, conscious capitalism, and the systems that shape how we live and work.
Psychedelic Medicine (3)
I Made Money Today on Psychedelics. I'm Not Celebrating.
July 16, 2026
On the day Eli Lilly spent $2.8 billion upfront ($3.8 billion total if regulatory milestones are met) validating psychedelic medicine, a woman named Tina Sodhi has been dead for more than a year. A le…
Iboga vs. Ibogaine: The Full Paradox
2026-06-01
This isn't just a linear guide — it's a woven map of stories, systems, checklists, and soul reckonings. If you're standing at the edge of this work, uncertain where or how to begin, this is for you. I…
The Heart Protocol — Pharmacological Addendum
July 16, 2026
A pharmacological reference companion to the open letter on Tina Sodhi's death. Covers MDMA, ketamine, and DMT compound interactions, the hyperthermia mechanism, eight misnomers, and what legitimate p…
Systems & Innovation (21)
“Boiling the Human” H+ Summit Transcript / Harvard-Kurzweil
September 11, 2010 · 19,694 reads
This post is a transcript of a presentation at the H+ Summit at Harvard, discussing the potential for exploitative business models to "boil the human" by gradually eroding privacy and choice, and prop…
Psychedelics Could Become Extractive Capitalism—Unless We Hold Stakeholders Accountable
November 12, 2021 · 10,846 reads
The article argues that the burgeoning psychedelics industry must adopt ethical practices, including reciprocity with Indigenous cultures who pioneered the use of psychedelic medicines, to avoid the p…
The Ball and Blockchain: Obstacles to a World-Changing Trajectory
March 21, 2018 · 9,906 reads
The blockchain decentralization revolution may not be the first, but it is well-funded, and led by people that think big, so what can go wrong?
Enterprise Blockchain: Can Big Business Co-opt an Existential Threat?
June 20, 2018 · 6,984 reads
The blog post explores the tension between established businesses and blockchain purists, questioning whether the technology will be integrated into existing systems or fundamentally disrupt them.
What Solutions are Best Built with Blockchain- or NOT
March 29, 2018 · 6,502 reads
This post explores the ideal applications for blockchain technology, dividing them into categories of practicality, risk, and high-potential 'moonshots'.
A Historical Perspective on Blockchain
March 22, 2018 · 6,322 reads
This article provides a historical perspective on blockchain technology by comparing it to the P2P movement of the early 2000s, highlighting the differences in financial backing and idealistic aims.
Jumping Through Hoops with Hulu: Will Hollywood Kill Their Offspring Again?
September 20, 2011 · 5,348 reads
This post discusses the potential sale of Hulu and Hollywood's history of sabotaging its own online video ventures, questioning if this time will be any different.
Clout v. Klout: Why They Aren’t the Same Thing, And Never Will Be
April 18, 2012 · 4,458 reads
This post explores the difference between real-world influence (clout) and the online metric (Klout), arguing that true influence is granted by others and cannot be accurately measured by an algorithm…
Greenberg on the same stage as Kurzweil, hah. H+ Summit: Rise of the Citizen-Scientist
August 12, 2010 · 4,250 reads
The author discusses the importance of trust in a world of misinformation and proposes the rise of citizen-scientists as a solution to verify claims and establish a foundation of trust.
Break Out the Buggy Whips. Is Now the Tipping Point for Streaming Video?
November 17, 2010 · 4,194 reads
The blog post discusses how the rise of streaming is making traditional media storage and distribution technologies obsolete, forcing companies to adapt or face extinction.
Where’s My Flying Car … and an Efficient IT Market?
June 2, 2010 · 4,138 reads
The author expresses concern that the American IT industry may be on a similar path of decline as the auto industry due to misplaced trust and prevalent myths.
The 2011 Cynic Measures His Predictions
January 5, 2011 · 3,430 reads
The author reviews his predictions for the IT and media industries in 2011, evaluating their accuracy and discussing the outcomes.
DAO: The Way Of Dao
September 21, 2018 · 3,404 reads
This article explores the surprising parallels between Decentralized Autonomous Organizations (DAOs) and the ancient Chinese philosophy of Daoism (Taoism). The author argues that the core principles o…
Building a Services Market for the Transhuman Era
August 12, 2010 · 2,660 reads
The post discusses the challenges of building a reliable services market for transhumanist technologies, where the stakes are incredibly high and current service models are broken.
A Cynic Predicts IT and Media in 2011
January 5, 2011 · 2,076 reads
The author and a colleague make ten cynical predictions about the trajectory of information technology and media in 2011, touching on topics like the cyclical nature of technology, market irrationalit…
The Google/Verizon Walled Garden Plan: No Substantive Impact on Net Neutrality
August 14, 2010 · 1,852 reads
The Google/Verizon net neutrality plan is a proposed compromise that is unlikely to succeed due to widespread mistrust and fundamental disagreements between the involved parties.
Amazon Trumps All Other Suitors in Quest for Hulu
September 20, 2011 · 1,512 reads
This article argues that Amazon is the best-positioned company to acquire Hulu due to its ability to monetize content, its marketing prowess, and its customer-centric approach.
Key Cloud Migration Decisions
August 24, 2011 · 1,466 reads
This post explores the critical decisions involved in cloud migration, from choosing between public and private clouds to assessing application readiness and considering a hybrid or full SaaS approach…
Productivity Apps That Rock My World in 2026: The AI-Powered Workflow Wizard's Playbook
February 20, 2026 · 850 reads
The 16 apps and tools that run my entire life in 2026 — from AI assistants to focus timers to the one app that changed everything about how I work.
The Password Is Killing You. Literally.
July 15, 2026
The most expensive, most tolerated, most quietly insane tax on human productivity in the modern enterprise isn't a vendor problem. It's the authentication layer. $70 per reset ticket. 10.9 hours per e…
You Are the Moat
May 23, 2026
100 out of 40,000 undergraduates showed up to learn about the technology automating their future careers. 0.25%. The asset class that got you hired for two hundred years — competence — just hit zero. …
Business & Capital (25)
Customer Service: The Key to Business Success
June 14, 2010 · 14,792 reads
This blog post emphasizes the critical role of customer service in achieving business success, contrasting the customer-centric approaches of companies like Apple and JetBlue with the poor service and…
Davos 2022 - World Economic Forum. Here we come!
May 22, 2022 · 14,312 reads
Tony Greenberg and Wulf Kaal are heading to the World Economic Forum in Davos to support DevXDao, Casper, and introduce their new community-building platform, Menagerie.
Why Good Service Is All About Trust
June 14, 2010 · 9,740 reads
This blog post discusses the importance of trust in customer service, using personal anecdotes and examples to illustrate how good service builds customer loyalty and how poor service can drive custom…
Innovative Thinking with Tony Greenberg - The Scale Up Show with Ryan Staley 2024
February 20, 2024 · 7,282 reads
This episode of The Scale Up Show features Tony Greenberg, CEO of Ramprate, who shares his insights on innovative thinking in business. Greenberg's philosophy centers on pushing beyond traditional bus…
Founders Institute-Tony on Outsourcing 101
October 23, 2021 · 6,178 reads
This blog post provides links to a video and a PowerPoint presentation by Tony Greenberg on the topic of outsourcing.
From Supply Chain to the Blockchain: Heal the Body, Mind, & Earth
November 20, 2022 · 5,802 reads
The author introduces ImpactSoul, a platform for investing in and advising mission-driven ventures that use breakthrough technologies to solve real-world problems, and lists their investment portfolio…
Profiling the Public Cloud Buyer
August 25, 2011 · 5,326 reads
This article profiles the typical public cloud buyer, highlighting their risk tolerance and price sensitivity, and compares public cloud adoption to historical trends in co-location and content delive…
Mastering Human and Business Development
November 14, 2020 · 4,864 reads
This article outlines a philosophy and practical checklist for making meaningful business introductions. The author, drawing from 20 years of experience, emphasizes that introductions are not just cas…
Is There Such a Thing as Price Gouging and Price Fixing in IT?
December 15, 2017 · 4,520 reads
This post explores the ethical implications of price discrimination in the IT sector, questioning the fairness of charging captive customers significantly higher prices for identical services.
The CIO's guide to smarter vendor negotiation
July 17, 2016 · 4,218 reads
This article provides guidance for CIOs on how to negotiate more effectively with IT vendors, emphasizing the importance of understanding vendor pain points, identifying hidden costs, and managing emo…
IT Services Markets Crumble~Driving Detroit’s Rut
September 13, 2010 · 4,208 reads
This blog post argues that the US IT services industry is showing signs of following the same downward trajectory as the US auto industry, pointing to consolidation, misaligned incentives, a shielded …
How fast-growth companies are most likely to fall Part 3
August 18, 2016 · 4,174 reads
This article explains why fast-growing companies are prone to failure by neglecting fundamental problems and advocates for seeking external expertise to ensure sustainable success.
The Myth of the RFP for Everything at Half Price
July 21, 2010 · 4,128 reads
This blog post uses an allegory of a king and a jester to illustrate the dangers of creating a poorly thought-out Request for Proposal (RFP) and how it can lead to project failure.
Business At The Speed Of Light – What is a Millisecond Worth?
December 15, 2017 · 4,122 reads
In the low-latency world of high-frequency trading, some will lose, no matter how smart their systems and people.
Making IT Fit Like a Good Shoe, Or, 10 years later, and RampRate has a long way to go!
October 25, 2010 · 3,778 reads
The author recounts his experiences in the IT services industry, highlighting the inefficiencies and misaligned incentives that led him to create RampRate, a sourcing advisory firm designed to create …
So now that we admit we have a problem Part 2
August 16, 2016 · 3,684 reads
This blog post discusses why IT, finance, and sourcing managers are hesitant to admit they have a problem and how bringing in outside experts can help companies improve their operations and get to the…
Save the Entrepreneur: Big Business Keeps Buying Startups, And Killing ‘Em
September 11, 2010 · 3,360 reads
This post argues that large corporations often acquire innovative startups only to stifle their entrepreneurial spirit and ultimately destroy their value, and it proposes that a better approach would …
Mastering BD: The Art of the No That Opens the Real Door
March 21, 2020 · 3,140 reads
The article "Mastering BD: The Art of the No That Opens the Real Door" argues that the most powerful move in business development is not a perfect pitch, but a well-placed "no." The author contends th…
IT Buyers Say “We are OK.” Are you Sure? Part 1
August 14, 2016 · 1,774 reads
This blog post discusses the common issue of IT professionals insisting everything is fine to evade examination, despite existing issues, and advocates for a greater willingness to ask for assistance …
How CIOs Must Maximize ROI ~ Learn This Or Find A New Role – Joe Weinman
February 4, 2015 · 1,614 reads
This article discusses the evolving role of the CIO and the importance of maximizing the return on investment (ROI) in IT by focusing on strategic priorities, managing complexity, and leveraging new t…
The Buyers & Sellers Honesty Dance 2
December 13, 2015 · 1,572 reads
This article explores the common missteps sales teams make by not understanding the organizational pressures and motivations of buyers, and offers advice on how to build better relationships and achie…
The Buyers and Sellers Honesty Dance 1
December 13, 2015 · 1,550 reads
This blog post explores the complex relationship between buyers and sellers, emphasizing the importance of understanding each other's motivations to achieve a mutually beneficial outcome in negotiatio…
10 Magic Questions to Make Your Project Go Right- How to Kick Ass by Kicking Assumptions
September 26, 2014 · 1,046 reads
This post provides a list of ten key questions to ask before and after any project to improve communication, workflow, and expectations, and ultimately increase the chances of success.
When Valuations Don’t Mean Valuable
June 16, 2016 · 1,042 reads
This post argues that high valuations of tech companies often don't reflect their true value, urging investors to prioritize transparency and social impact over speculative hype.
The Alliance That Doesn't Require a Press Release
February 18, 2026
A description of the most aligned partner ecosystem Tony has ever assembled — vetted personally, built for regenerative impact, and open to the right people who need what it offers. Seven layers of ca…
The Crusades (14)
Zuck: Fix This Now & Lead AI Toward Ethical Billing
February 2026 · 18,500 reads
Tony Greenberg — creator of the first SLA for colocation, co-architect of the 95/5 billing model, and negotiator of $10 billion in IT transactions — documents a $749 billing dispute, 16 crisis cases, …
Hiding Fees & Tips in the Transparent Age is Just Bad Business
September 18, 2021 · 8,712 reads
The author expresses a personal enjoyment for tipping as a way to show genuine appreciation for good service, contrasting this with the increasingly common practice of mandatory or hidden service char…
DMN8 Santa Monica: The Most Outrageously Beautiful (and Crooked) Gym in the World?
May 15, 2024 · 4,566 reads
The author recounts his personal story of being trapped in a subscription by DMN8, a gym in Santa Monica, which he labels a "wellness-themed billing trap." After a single visit and what he believed to…
Luz Lounge: Where Loyalty Goes to Die (and Groupon Deals Are Just Lipstick on a Lasered Pig)
June 29, 2024 · 3,420 reads
The author, a long-time loyal customer of Luz Lounge, recounts a negative experience where he was refused service for attempting to use a Groupon. This incident, coupled with the staff's dishonesty an…
Forward Health is a sideway step at best
February 2, 2022 · 3,126 reads
The author, a four-year customer of Forward Health, argues that the company, despite its billion-dollar valuation and high-tech branding, provides a subpar healthcare experience. The core of the criti…
How to Alienate a Loyal Vegan of Decades Desperately Trying to Buy Your Product (Without Feeling Swindled)
November 3, 2024 · 3,120 reads
A loyal vegan customer details their frustrating experience with Rebel Vegan Cheese's misleading promotions, poor customer service, and difficult checkout process.
Lodge Bread Stuck In Suck-Cess with No Customer Service As Good as Their Bread
September 22, 2023 · 2,226 reads
The author recounts a disappointing customer service experience with Lodge Bread, where the quality of the food was overshadowed by poor service and incorrect orders.
Fitness Fraud Trap: How DMN8 Gym Became a Poster Child for Deceptive Billing Practices
May 15, 2024 · 1,268 reads
The author recounts his personal experience with DMN8, a gym in Santa Monica, which he accuses of deceptive billing practices. Despite canceling his membership after a single visit, the gym continued …
The Peptide Truth: $65M Fraud Industry vs. Life-Changing Medicine
2026-02-16 · 1,200 reads
We investigated the $65 million peptide fraud industry — counterfeit vials, contaminated compounds, and fake certificates of analysis. But we also found five cases where pharmaceutical-grade peptides …
Find My EV: Paul Scott Won't Let You Buy a Gas Car
February 2026 · 500 reads
Paul Scott saved the EV1, co-founded Plug In America, met with Obama, and haunts Santa Monica converting strangers to electric. Complete guide: 10-question belief-buster quiz, budget finder from $8K t…
The Butcher's Daughter, the Carbon Toll, and the Cheese That Ate the Planet
February 2026 · 500 reads
A $22 burger at The Butcher's Daughter comes with Gruyère for free. Want vegan cheese? That'll be three bucks. The economics don't add up — but a Pigouvian carbon surcharge on dairy would.
Restaurants Beware of Vegans and Vegans Beware of Lying Restaurants
February 2026 · 500 reads
From MSG-laden Chinese restaurants to KFC's plant-based-but-fried-with-chicken debacle, the food industry has turned transparency into a punchline. A field guide to the lies on your plate — and the qu…
California Toll Roads Are a Legalized Scam. Here's the Proof.
February 2026
A Tony Greenberg investigation into how the Transportation Corridor Agencies spend $21 to collect a $2.30 toll violation, have extracted $28 billion from roads that were supposed to be free by 2033, a…
The $1,000/Hour Hold: A Manifesto Against the Companies That Steal Your Time and Call It 'Service'
February 20, 2026
A confrontational manifesto documenting how Citibank and American Express weaponize phone-based customer service against their own customers. After a $300 Zelle typo triggered a fraud lockout requirin…
Impact & Purpose (8)
Return on Investment - Are You Going Green?
October 25, 2010 · 15,698 reads
The article discusses the complexities of making environmentally friendly choices, using the example of paper plates versus dishwashers to illustrate how the "green" choice is not always clear-cut and…
Eco Vegan Realities Series- Ethical, Economic Decisions
October 25, 2010 · 4,946 reads
This article is the first in a series exploring the connections between environmentalism and personal lifestyle choices, questioning the real-world impact and measurement of eco-friendly habits.
Would You Hire Someone Who Led a Rebellion?
March 9, 2017 · 4,866 reads
This blog post argues that hiring individuals who have led rebellions can be a positive attribute, as it demonstrates true leadership qualities like courage and a willingness to challenge the status q…
Triple Bottom Line of Soul? > Trust + Empathy = Business + Friendship
September 11, 2010 · 4,214 reads
This blog post is a tribute to the author's friend, Gregory Markel, who exemplifies a selfless and value-driven approach to business and life.
Energy as Impact
February 20, 2023 · 3,422 reads
TonyG returns to the tech world with a new venture, Redivider, that redefines 'Energy as Impact' by building sustainable and high-performance computing infrastructures.
The Tug of War – Ethical vs. Economic Decisions
June 6, 2017 · 2,988 reads
This article explores the conflict between making environmentally ethical choices and economically sensible ones, arguing that individual actions, especially dietary changes like reducing meat consump…
Gratitude in Action: A Best Follow-Up to a Decade of Change
February 20, 2023 · 2,776 reads
This blog post discusses how gratitude has evolved from a sentiment to a force for systemic change, exemplified by the launch of ImpactSoul, a platform that empowers and compensates individuals workin…
POWERING PURPOSE-DRIVEN INNOVATION
February 20, 2023 · 1,296 reads
RampRate, a company founded by Tony Greenberg and Alex Veytsel, leverages its data-driven expertise and extensive network to advise and invest in purpose-driven technology startups and innovators, aim…
Culture & Communication (20)
Trust Us? Are You Really My Friend?
October 16, 2017 · 16,468 reads
This blog post explores the evolving definition of trust in the digital age, highlighting the need for a more nuanced understanding and system for evaluating trust in our online and offline relationsh…
Grateful: Smuggest Sentiment or Second Most Selfish Act?
November 27, 2014 · 7,160 reads
The author argues that true gratitude is expressed through actions rather than words, and that the modern emphasis on feeling grateful has become a selfish and smug sentiment.
I Apologize. Not Me. Nix “I Am Sorry” From Our Lexicon
February 10, 2014 · 6,814 reads
The blog post discusses the importance of sincere apologies and how to make them meaningful by understanding the other person's perspective and promising action.
Banking on the Wrongs ~ A Guide to the Anti-Millennial Funding Craze
June 26, 2011 · 4,610 reads
The author shares his skepticism about the current startup funding landscape in a talk for the Founders Institute, dubbing it the 'anti-millennial funding craze'.
The Ties That Bind – Interpersonal Relationships Amended For The New Century
January 25, 2015 · 4,394 reads
This article critiques outdated relationship advice and offers a modern perspective on connection, compatibility, and personal growth in the 21st century.
Human Operating System
December 13, 2015 · 4,348 reads
This post discusses the concept of a "human operating system" for technology, advocating for systems that are more adaptable to human needs and foster collaboration.
Is That A Lot? On Clarisse Abelarde's Magnificent Painting, a Cameo I Didn't Know I Was In, and What the Algorithm Tried to Hide
May 21, 2026 · 4,200 reads
975,900 views in three days. 626,000 on a single painting. Meta made $11,500 from her work. Clarisse Abelarde made $0. A sensitivity screen from Instagram. A thirty-thousand-year-old Venus figurine ce…
Clear Communication - Companies spend a lot of money on it
September 7, 2013 · 4,124 reads
This blog post discusses the importance of clear communication and how using unnecessary words can be costly for individuals and companies.
The Arithmetic of Relationships > What’s Our Mutual Net Profit?
January 25, 2015 · 3,896 reads
The article proposes viewing romantic relationships through a business-oriented lens, where both partners contribute and derive mutual value. It humorously redefines business terms like 'profit' and '…
Truth And Bias Are Mutually Exclusive?
August 12, 2010 · 3,334 reads
The blog post presents a journalist's perspective that truth and bias are often mutually exclusive, using examples like Walter Cronkite, The Economist, TMZ, and Fox News to illustrate how media outlet…
More Ignorance or Indignance in the Wake of Covid-19?
April 20, 2020 · 3,068 reads
The article explores the complex emotions of shame and indignation surrounding the COVID-19 pandemic, drawing parallels to the AIDS crisis. It discusses the shaming of others for perceived irresponsib…
The Decay of Professional Phone Calls Circa 2022 Or, Whatever Happened to Telephone Booths?
December 30, 2022 · 2,838 reads
This article discusses the degradation of professional phone call quality due to modern technology and habits, and offers solutions for clearer communication.
Covid Deniers Need to Take a Breath
October 1, 2021 · 2,816 reads
The article expresses the author's frustration with COVID-19 deniers and anti-vaxxers, arguing that their disbelief in science is prolonging the pandemic. The author specifically calls out the spiritu…
HIGH HELLS – The Demise of Powerful Femininity
July 4, 2014 · 2,424 reads
This post argues that high heels, despite their association with powerful femininity, are a form of self-imposed limitation that can cause long-term health problems for women.
MARC ANDREESSEN REBUTTAL 2020
May 4, 2020 · 2,268 reads
This article is a rebuttal to Marc Andreessen's call to action to "build big," arguing that his position is hypocritical given his firm's investment in trivial ventures over ambitious "moonshots." The…
The Decay of Modern Day Communication & Demoralizing Lack of Accountability in Personal Messaging Which is Especially Dangerous Given all the Nearby Baboons
April 11, 2024 · 2,042 reads
The article critiques the decline of modern communication etiquette, particularly the lack of accountability in personal messaging. Using a humorous, fictionalized story about Alexander Graham Bell an…
6 Act Of Speech: Speaking As a Tool
November 1, 2020 · 1,184 reads
The article '6 Act Of Speech: Speaking As a Tool' explains that language is not just for describing the world, but also for actively shaping it. The author introduces the concept of 'speech acts' as t…
The Clock Keeper Chronicles: Part I — Strategic Invisibility Expires Now
February 16, 2026 · 500 reads
Five questions designed not as intellectual challenge but as a container for fifty years of observation. A form for the offering — in whatever shape it takes. Not asking to be understood. Asking wheth…
FRQNCY: The Bus That Restores the World
May 23, 2026 · 312 reads
A converted bus. A certified wildlife habitat. A thesis that coherence at the cellular level creates coherence in society. TimoTree built FRQNCY — a mobile biohacking sanctuary that delivers what fixe…
The Bottle That Quietly Ends an Entire Civilization
May 23, 2026
Ardnamurchan AD/ is a $70.99 Highland single malt that quietly outperforms $300 luxury icons on every line of the supply chain — and a dare to Paul Pacult, Doug Frost MW MS, and Steve Olson to taste i…
Living Well (27)
Forever Chemicals in My Blood: What I Learned Testing for PFAS and Microplastics
December 22, 2024 · 13,784 reads
The author shares his experience of testing his blood for microplastics and PFAS, concluding that PFAS testing is currently more clinically significant and actionable. While microplastics were detecte…
India: My Virtual Soul & Home
June 9, 2023 · 4,990 reads
The author describes his deep spiritual and professional connection to India, a country he has never visited, through his entrepreneurial ventures and investments that have supported Indian communitie…
Trusting Your Tongue, You’re the Expert in Wine
October 25, 2010 · 4,308 reads
This article argues that the 100-point wine rating system is flawed and subjective, and that the only wine critic that matters is your own tongue.
Burning Man meets Davos? The Summit Series
March 25, 2012 · 3,686 reads
The author reflects on a transformative weekend at the exclusive Summit Series, a gathering of influential figures that he describes as a unique blend of Burning Man's community spirit and Davos's int…
Productivity Apps That Rocked My World in 2024: Secrets of a Workflow Wizard
January 24, 2025 · 3,114 reads
In this article, Tony Greenberg shares his favorite productivity apps of 2024 that have significantly improved his workflow. He emphasizes that working smarter, not just harder, is the key to success,…
Elixir of Life Device and Journey
November 2, 2023 · 3,058 reads
The article describes a personal journey with a special pendant, the "Elixir of Life Device". The author recounts a powerful spiritual experience with the pendant, its subsequent loss, and the discove…
An Ode to Kusaki: Where Plants Become Culinary Masterpieces - CLOSED Only the good die young
March 22, 2024 · 3,040 reads
The author recounts their dining experience at Kusaki, a vegan restaurant in Santa Monica, praising its innovative and artistic approach to plant-based cuisine. They highlight several standout dishes,…
Surfing the WWC (The Worldwide Wine Club)
August 22, 2010 · 2,952 reads
The author recounts a frustrating experience with a generic wine club, leading to a reflection on the need for more specialized clubs that cater to specific tastes.
Origen Restaurant – Oaxaca’s Humble Servant of the Terroir
February 17, 2013 · 2,680 reads
This blog post describes a dining experience at Origen Restaurant in Oaxaca, detailing the chef's story, the dishes, and a subsequent cooking class.
2 Great Books on a Mountain Saved my Life and Strife
November 27, 2010 · 2,678 reads
The author recounts his personal journey of overcoming health issues and finding a new lease on life by adopting a vegan, macrobiotic diet after being inspired by two influential books.
My Other Car is a Bentley…NOT. My First Electric Car
December 9, 2011 · 2,278 reads
The author recounts his experience of purchasing and owning his first electric car, a Nissan Leaf, detailing the pros and cons of being an early adopter.
Simplify your life - Dr. Bronner’s to Pressure Cookers
June 2, 2010 · 2,006 reads
The author advocates for a simpler life by embracing multi-purpose products like Dr. Bronner's soap and pressure cookers over an accumulation of specialized, expensive, and often unnecessary items.
Trust Your Tongue – The Only Wine and Spirit Critic That Matters Is You
July 3, 2010 · 1,534 reads
This blog post argues that individuals should trust their own palates when it comes to wine and spirits, as expert opinions are often subjective and unreliable.
Los Angeles Is Losing Its Memory — Akbar Cuisine Refuses to Forget
2026-05-23 · 847 reads
While Los Angeles optimizes itself into a content factory, Akbar Cuisine on Washington Boulevard keeps doing the thing modern dining forgot: restore people. Not feed them. Restore them.
The Molecule as Mirror, Part 8: Resources and Costs
February 15, 2026 · 520 reads
The real cost of not listening to the molecule's message — measured in dollars, relationships, and years. Plus: evidence-based resources for every stage of the journey.
Love as Dharma: A Science-Based Playbook for Magnetic Partnership
February 2026 · 500 reads
Applied neuroscience meets ancient wisdom. The challenge is not finding a partner — the challenge is becoming someone whose nervous system signals safety, whose purpose creates gravitational pull, and…
The Molecule as Mirror: From Substance to Service
February 15, 2026 · 500 reads
A neuroscience-grounded exploration of why we reach for substances—stimulants, depressants, dissociatives, psychedelics—and what the hunger beneath each reveals about our deepest needs. Maps the pathw…
The Molecule as Mirror, Part 1: Three Rooms, One Longing
February 15, 2026 · 500 reads
Three people walk into three different rooms seeking relief. What they find instead is a mirror. Part 1 of an 11-part investigation into what every substance reveals about the life waiting on the othe…
The Molecule as Mirror, Part 9: A Ceremony Story
February 15, 2026 · 480 reads
A true account of sitting with plant medicine in ceremonial context — what happened, what it revealed, and why the container matters as much as the compound.
The Molecule as Mirror, Part 2: The Old Maps
February 15, 2026 · 470 reads
Freud saw addiction as pleasure gone wrong. Jung saw it as spiritual thirst misdirected. Both were partially right — and fundamentally incomplete. The old maps that shaped a century of treatment.
The Molecule as Mirror, Part 11: The Doorway
February 15, 2026 · 450 reads
Every substance you ever reached for was a doorknob. The question was never whether to open the door — it was whether you'd walk through it. The final installment.
The Molecule as Mirror, Part 3: The New Cartographers
February 15, 2026 · 440 reads
From Gabor Maté's trauma lens to Anna Lembke's dopamine economics to Robin Carhart-Harris's entropic brain — six thinkers redrawing the map of chemical dependency and cognition repair.
The Molecule as Mirror, Part 4: Power and Relief
February 15, 2026 · 410 reads
Stimulants promise significance. Depressants promise safety. Both are telling you something true about what you need — and both are lying about where to find it. The efficacy data, decoded.
The Molecule as Mirror, Part 5: Escape and Meaning
February 15, 2026 · 380 reads
Dissociatives offer exit from unbearable reality. Psychedelics offer entrance to expanded consciousness. The clinical evidence for both — and what each molecule is actually trying to show you.
The Molecule as Mirror, Part 10: What the Pioneers Know
February 15, 2026 · 380 reads
The researchers, clinicians, and practitioners who are building the bridge between ancient wisdom and modern neuroscience. What they've learned, and what they want you to know.
The Molecule as Mirror, Part 6: The Pause Protocol
February 15, 2026 · 350 reads
Before you reach for the substance, pause. Not to judge, but to listen. A practical framework for reading the message your craving is trying to deliver.
The Molecule as Mirror, Part 7: The Pathway to Dharma
February 15, 2026 · 320 reads
The Sanskrit word dharma means 'that which upholds.' What if the energy you've been spending on substances is actually the fuel for your life's work? The pathway from craving to calling.
Conscious Capital (1)
Five Cups: Who Profits When the Government Tells You to Drink More?
July 20, 2026
The American Heart Association just gave America a second coffee. The industry is celebrating. Your bones are not. A follow-the-money investigation into who wins when the government raises the daily c…