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10 Magic Questions to Make Your Project Go Right- How to Kick Ass by Kicking Assumptions

10 Magic Questions to Make Your Project Go Right- How to Kick Ass by Kicking Assumptions

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The LessonBusiness & Capital3 min read

Validity: 76 — Still Resonates

By Tony "WhyNot" Greenberg

This post provides a list of ten key questions to ask before and after any project to improve communication, workflow, and expectations, and ultimately…

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Before You Read

Before you read '10 Magic Questions to Make Your Project Go Right- How to Kick Ass by Kicking Assumptions': What do the best negotiators and the best jazz musicians have in common?

Reveal

They both know that the most powerful move is listening — and the second most powerful is knowing when not to play.

Hint

It's about what you don't do.

Some people are word people. They really like words. Me, I’m more of a deeds guy. But there is one word I really don’t like. That word is “assume.” It’s use screws up more promising projects and progress than just about anything I know. Most people have heard that old line about what “assume” does to people, using the components of the word to make the point. It’s dead on.

So, in my years-long quest to stomp “assume” out of every conversation, relationship, business deal and work project that I have, I’ve developed a list of 10 (more or less) key questions I want answered before and after every project or signpost. If you, your clients and your teammates all have the same answer to these questions, your chances of a successful, on-time project go way up. I often apply these questions using Basecamp, as milestones that need to be answered so a project can move forward with improved communication, workflow and expectations.

If a project will take more than a day or involves more than two people, I like to have these questions created as milestones in a Basecamp project. If you want everyone to know, add the questions as a template in your projects. When overseeing a project, I prefer to answer these questions in a conversation, but others may prefer to do it through email or some other method. Whatever works for you, but ask these questions, and get them answered. As these are basic critical thinking exercises, they take a bit more time yet the outcome is far better.

What you are doing is emulating a translation for different personality types, be in conceptual, linear adopting or changing behaviours. This delineation is best found through simple assessments Team Dimensions Profile maps the flow of assigning roles, completing tasks, and handing off tasks to other team members through the “Z Process.” In this relay process, tasks are passed from Creators to Advancers, From Advancers to Refiners, and from Refiners to Executors. Flexers fill in the gaps to keep the process moving forward. http://bit.ly/Yv8q45

Projects – What to Ask When You Start

  1. What are this project’s goals for the company and for me? Why was this goal created?
  2. How do we measure success? Time to finish? Resources allocated? Lowest cost?
  3. What factors will help the project’s successful, on-time delivery? What will hinder it?
  4. What resources (people, time, money) do you suggest? Or should I figure that out myself?
  5. What are the best check-in points to monitor progress toward completion? How should we communicate with each other regarding these milestones or check-ins?
  6. What will be delivered or presented at check-ins? What format would you like this task or project in?

Projects – What to Ask When You Finish

  1. What are the results of the project?
  2. How do those results map back to our original goals and metrics of success?
  3. What was the investment of time and effort versus the budget applied?
  4. How can we improve the outcome for this kind of task next time? Any lessons to be learned? I look forward to your thoughts when experiencing this process and how you can help me make it better.

I invite you to improve this process, share your thoughts and ideas. Thanks

The Lesson

Assumption is the entropy that pulls complex systems apart. The most critical work is not building the thing itself, but the slow, deliberate act of building a shared world through a liturgy of clarifying questions.

Next Steps

  • Identify a key project and schedule a 'Liturgy of Clarification' session using these questions.
  • Read 'Thinking in Systems' by Donella Meadows to deepen your understanding of project dynamics.
  • Share this post with your team to introduce the concept of building a shared world before you build the product.

Since this was written

Trillions Spent and Big Software Projects Are Still Failing

IEEE Spectrum · 2025

This article validates the post's core argument that unarticulated assumptions and a failure to build a shared understanding are primary drivers of project failure, even in large-scale, expensive software projects.

  • #project management
  • #communication breakdown
  • #assumption management
  • #project success
  • #clarifying questions
  • #team alignment
  • #project planning
  • #risk management
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Try This

The Assumption Audit

Choose a current project, big or small. Write down the top 3 assumptions you have about the project's goals, your team's roles, and the final deadline. Now, for each assumption, ask yourself, 'What if the opposite were true?' and write down how that would change your approach. This exercise helps you proactively identify and address hidden risks before they become problems.

A Riddle To Carry With You

I have no voice, but I can make you speak. I have no body, but I can break a project's streak. I am the enemy of assumption and the friend of the wise. What am I?

Go Deeper
  • 'Crucial Conversations: Tools for Talking When Stakes Are High' by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
  • 'The Art of Asking: Ask Better Questions, Get Better Answers' by Terry J. Fadem
  • 'Project Management Body of Knowledge (PMBOK Guide)' by Project Management Institute
Discover Your Pattern

Take the TrueSelf Soul Print Assessment

A personalized map of your consciousness, values, and growth edges — built from the same frameworks that inform these essays.

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Originally published at tonygreenberg.com

Why this matters now

We are living through the largest transfer of wealth, power, and attention in human history. Every essay on this site is a dispatch from the front lines of that fight — naming what's extractive, building what replaces it. If this one landed, it's because the question it raises hasn't been answered yet — and probably won't be by the people currently in charge of answering it.

Tony Greenberg
Tony "WhyNot" Greenberg

Systems thinker. Impact builder. Corporate accountability crusader.

Tony Greenberg is the CEO of RampRate and founder of ImpactSoul. About Tony

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