Tony Greenberg

The Technologist's Guide to Trust, Tech, Life and Society

  • Tech
    Tech
    Show More
    Top News
    customer demand
    Why Good Service Is All About Trust
    December 17, 2024
    detroit decay
    Where’s My Flying Car … and an Efficient IT Market?
    December 17, 2024
    Big Business Keeps Buying Startups
    Save the Entrepreneur: Big Business Keeps Buying Startups, And Killing ‘Em
    December 17, 2024
    Latest News
    The Decay of Modern Day Communication & Demoralizing Lack of Accountability in Personal Messaging Which is Especially Dangerous Given all the Nearby Baboons
    December 2, 2024
    MARC ANDREESSEN REBUTTAL 2020
    December 10, 2024
    How CIOs Must Maximize ROI ~ Learn This Or Find A New Role – Joe Weinman
    December 12, 2024
    10 Magic Questions to Make Your Project Go Right- How to Kick Ass by Kicking Assumptions
    December 12, 2024
  • Business
    Business
    Show More
    Top News
    customer demand
    Why Good Service Is All About Trust
    December 17, 2024
    Simplify your life
    From Dr. Bronner’s to Pressure Cookers
    December 17, 2024
    Trust Your Tongue – The Only Wine and Spirit Critic That Matters Is You
    December 17, 2024
    Latest News
    The Decay of Modern Day Communication & Demoralizing Lack of Accountability in Personal Messaging Which is Especially Dangerous Given all the Nearby Baboons
    December 2, 2024
    Hiding Fees & Tips in the Transparent Age is Just Bad Business
    February 21, 2025
    More Ignorance or Indignance in the Wake of Covid-19?
    February 21, 2025
    MARC ANDREESSEN REBUTTAL 2020
    December 10, 2024
  • Tony
    Tony
    Show More
    Top News
    The Arithmetic of Relationships > What’s Our Mutual Net Profit?
    January 26, 2025
    HIGH HELLS – The Demise of Powerful Femininity
    December 12, 2024
    Mastering Human and Business Development
    December 9, 2024
    Latest News
    Trap: How DMN8 Gym Became A Poster Child for Fitness Fraud
    May 16, 2025
    DMN8 The Most Beautiful (Crooked) Gym in the World?
    May 16, 2025
    Mastering BD: The Art of the No That Opens the Real Door
    March 22, 2025
    Productivity Apps That Rocked My World in 2024: Secrets of a Workflow Wizard
    February 25, 2025
  • TonyG: Transforming Industries and Perceptions
Reading: The Way Of DAO
Share
Aa

Tony Greenberg

The Technologist's Guide to Trust, Tech, Life and Society

Aa
  • Tech
  • Business
  • Tony
  • TonyG: Transforming Industries and Perceptions
  • Tech
  • Business
  • Tony
  • TonyG: Transforming Industries and Perceptions
Follow US
Tony Greenberg > Blog > Tony > The Way Of DAO
Tony

The Way Of DAO

Tony Greenberg
Last updated: 2025/04/22 at 6:44 AM
Tony Greenberg
Share
11 Min Read
DAO Graphic
SHARE

As featured in Business World 

In our lives, we seek the happiness of sages. We study mindfulness-based on Eastern religions we know are timeless. And we find calm.

Yet, in business, we’re addicted to quick-fix, fast-money gadgets and trends we don’t understand…like cryptocurrencies…run on blockchains. We may profit in the short term, but then we’re baffled when our currency dips and our nervous system jangles like tin cans tied to a dog’s tail.

We might want to ask deeper questions than whether the New Thing will go to the moon. We might want to ask whether the New Thing aligns with our core Truths. If it does, we hold. Or hold.

So, let’s talk about DAOs. And The Dao. (Also spelled Tao.)

Until recently, if someone had asked you about a Dao, you might have told them about The Dao (?) as the Way or the Path. The Dao is balance and flow. The Dao is the Dude from The Big Lebowski, rolling with the punches. I know a lot of Western CEOs with Daoism’s main text, the Dao Te Ching, on their bookshelves or the Tao of Pooh, every human’s primer for the framework of this belief.

Today, if you Google Dao, the first search results aren’t about Yin and Yang. They are about Decentralized Autonomous Organizations or DAOs.

An interesting coincidence.

Now, I know the fact that Dao and DAO are spelled the same is just a fluke. Seeing patterns in unrelated things is a type of magical thinking. And while I may talk fast and own more guitars than I can play well, I’m not crazy.

Mystics tell us that we ignore synchronicities at our peril. In business, “Daoism has something valuable to offer,” writes Po-Keung Ip in “Daoism and Business Ethics,” and “may serve as a counterbalance to … corporate greed, extravagance and excesses, and other forms of corporate malfeasance and corruption.”

When the path of technology maps neatly to the ways of some of the most ancient wisdom, does the striking one-in-a-trillion coincidence that DAOs and The Dao share the name “Dao” stop looking like happenstance and start foreshadowing a cosmic alignment?

And does “I’m a DAOist” make sense as a t-shirt?

Do DAOs offer a path that lets us follow The Dao?

Daoism has organized Eastern civilization for centuries.

In our Western civilization, DAOs are an awesome new way to organize collective action. DAOs use the blockchain technology of cryptocurrencies like Ether, Casper, and Cardano. DAOs differ from old organizations in that they don’t have a typical, hierarchical structure. Decisions are formalized as smart contracts, which are triggered whenever specific criteria are met. We all know Bitcoin may someday become as common as dollar bills. We believe DAOs may become as common for business governance as corporations and nonprofits. DAOs are horizontal, mycelial, and… well… cool.

Let’s see where else DAOs and Daoism intersect.

“Daoist’s try to be like water.

The Dao is the pattern or field underlying existence. All life follows the grooves of the Dao like water on a riverbank. The landscape is an expression of the elemental forces that have shaped it: wind, weather, and time. Water does not fight the Earth. Water flows, slows, inundates, and falls in reaction to the boundaries.

Tech companies, in particular, need to flow like water. Clinging to anachronistic structures is like an icicle trying to stay solid in the summertime, a river trying to flow uphill.

Yes, business evolution has not matched the evolution of the landscape. All too often, we witness human-made inefficiencies injected into organizational structures. Instead of flowing naturally, tasks are directed in arbitrary ways to satisfy piecemeal policies and feed bureaucracy. Wouldn’t it be simpler (and cheaper) to establish the rules, build the landscape, and let the value flow?

Enter DAOs. Company rules are written into the code. You do not flow uphill, you are not metered by executives or hampered by artificial barriers. The workflows naturally, pooling and rushing between the banks formed by the smart contracts that govern the organization. Best of all, rules can morph, what DAOs call dynamic evolutionary governance. If Lao Tzu were a programmer, he’d start a DAO.

” Daoism promotes fairness.

Typical programming reimbursement structures are not fair. Engineers write code and a company owns it, effectively subsidizing executive bonuses.

But with a DAO, compensation is based on value creation. Contributions can be tallied up (transparently and following the rules of the DAO) to create reputation scores. Payouts are based on work, rather than financial contribution. People can do the work that they are best suited for. Participate as much or as little as they want. And the creators and token holders decide what the corporate governance is, instead of eight people aboard. (At least, this is what happens in an ideal DAO. In practice, experts point out, many DAOs only claim to be decentralized. When you look deeper, they model the old hierarchies. Almost none have mastered truly decentralized governance-yet.)

“Daoist’s believe in kindness, modesty, and cooperation.

On DAO message boards, the kindness, modesty, and cooperation are impressive. Developers collaborate on something they own, something which is also greater than themselves. They tend to lack the edgy competition of many programming forums. Sounds like Daoism to me.

Wulf Kaal, law professor, and emerging technology strategist believes DAOs can be both kumbaya and bold at the same time: “DAOs continue to iterate on innovation captured in its community and spin out different DAO structures to capitalize on new ideas and trends identified organically.”

Compared to old structures, Kaal thinks DAOs could make superior decisions: “Centralized systems suck at getting information from the edge. DAOs bring information from the edges continuously. Sub-DAOs with specialists decide on the minutia and report up to the DAO-much more efficient and more judgment proof than a single ‘expert’ making the call without monitoring by the expert community.”

DAO doubts
Of course, questions remain: Can DAOs scale? Navigate the murky waters of commerce?

Gary R. Silverman, a partner in the international law firm White & Case, offers a thought that is Yang to my Yin: “Is modesty really what we want when our business enterprises are competing on a global scale, and where boldness, innovation, and even a touch of audacity-think SpaceX-are needed to drive us forward? Or are we counting on all businesses worldwide becoming benign, humble DAO entities?”

Silverman doubts DAOs will be nimble enough: “I can see designing code to guide an organization in a very simple task. But when it comes to managing a large for-profit organization (Facebook, General Motors, L’Oreal) or even a much smaller one (a corner convenience store), there are a million decisions that are truly judgment calls-what markets to enter, what products to develop, pricing strategies, marketing strategies. How does a DAO do this?”

Why DEVxDAO is crucial
Am I stretching my DAO-Dao comparison too far? Let’s make a bet. We can draw up a Ricardian smart contract that will pay out our bet automatically, without intermediaries.

For our smart contract, though, we’d need infrastructure: a Decentralized App (or DApp). Without DApps, the decentralized revolution stops. Yet finding funding DApps is too often as hard as getting water to flow uphill.

The need for resources for early-stage DApps is one reason I’m thrilled to be supporting the nonprofit DEVxDAO.

DEVxDAO, blessed by its whitepaper, provides technological and community solutions for the evolution of the DAO infrastructure environment. DEVxDAO is giving out tens of millions of dollars in grants to anyone who provides innovative decentralized infrastructure solutions that are open source. Scores of DEVxDAO organizations around the world are already tackling thorny problems in education, tech, energy, the environment, and more.

Like any good idea, DEVxDAO is replicating. It has already spawned five additional DAOs that follow the same internal governance as DEVxDAO.

“This is an evolution of how you run your governance layer to be able to operate more efficiently,” says Timothy Lewis, founder of DEVxDAO.

As my team and I get more involved in the coming months, I’ll say more about DEVxDAO, and how DAOs could be the future of the business structure. Stay tuned.

Until then, meditate and do some tai chi. Remain still in your mind. Don’t worry if you don’t think Daoism and DAOism mesh. Daoism teaches us that everything changes. So we’ll eventually find better structures for our businesses than the DAO. Until then, I’m super happy to have a front-row seat as DEVxDAO helps businesses attain a higher form-in line with the flow of the Dao.

Tony Greenberg is an investor, consultant, impact creator, and advisor to dozens of groundbreaking entities, the founder of RampRate, the top sourcing advisor for IT, and now directs his energies toward fostering projects with transformative potential, including blockchain technologies that democratize access to investment and reduce the potential for corruption. 

Share this:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Related

You Might Also Like

Trap: How DMN8 Gym Became A Poster Child for Fitness Fraud

DMN8 The Most Beautiful (Crooked) Gym in the World?

Mastering BD: The Art of the No That Opens the Real Door

Productivity Apps That Rocked My World in 2024: Secrets of a Workflow Wizard

Gratitude in Action: A Best Follow-Up to a Decade of Change

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share this Article
Facebook Twitter LinkedIn Copy Link Print
Share
By Tony Greenberg
Follow:
I speed through life building relationships, businesses and finding extraordinary people and contemplating the curious decisions they make. The premise of this space is to expose the bridges and chasms of trust, truth and bias that I encounter daily.
Previous Article Powering purpose of driven innovation Innovative Thinking with Tony Greenberg – The Scale Up Show with Ryan Staley 2024
Next Article Davos 2022 – World Economic Forum. Here we come!
Leave a comment Leave a comment

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected:

Business InsiderHuffington PostRSSTony on TwitterTony on FacebookRampRate on FacebookTony on LinkedIn

Business Insider

Huffington Post

RSS

Twitter

Facebook

Linkedin

Forbes

Latest News

Trap: How DMN8 Gym Became A Poster Child for Fitness Fraud
Tony May 16, 2025
DMN8 The Most Beautiful (Crooked) Gym in the World?
Tony May 16, 2025
Mastering BD: The Art of the No That Opens the Real Door
Tony March 22, 2025
Productivity Apps That Rocked My World in 2024: Secrets of a Workflow Wizard
Tony December 11, 2024

Copyright ©2000 - 2024. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?